Yamaha Motor - The Kando Creating Company

Refine the unique style of Yamaha for our next stage of progress

Under our corporate mission to be a “Kando* Creating Company,” Yamaha Motor strives to offer our customers around the world products and services that bring joy and unexpected exhilaration that enriches their lives with new fulfillment, in harmony with society and the environment.

We aspire to always be a company offering new value that inspires customers to look to us for new Kando. The energy we direct toward answering those expectations and the application and combination of our four core technical competencies (powertrains, chassis and hulls, electronic control and manufacturing) is what enables us to create unique products, develop a diverse range of businesses and create new demand. This has fueled our company’s growth to the present day.

*Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.

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